Jaw Dropping Case for Mobile

A July 2012 study from Google (conducted by two independent research firms) surveyed 1,088 US adult smartphone Internet users and concluded:

• 63% delete or ignore emails that aren’t optimized for mobile
• 48% feel frustrated and annoyed when they get to a site that’s not mobile-friendly
• 52% say a bad mobile experience made them less likely to engage with a company
• 48% believe the company didn’t care about their business enough to optimize

Tools for Testing

• Learn how many mobile users YOU get on your site using Google Analytics.
• See how your site LOOKS on mobile devices at mobilephoneemulator.com.

Mobile Campaigns

Your campaign should be customized for your business, objectives and audience. Some of the tools mentioned in the presentation included:

Pinterest

Facebook Gifts

But there are thousands of approaches you can take, so the choice can be overwhelming. We will meet with you for free to help you get started.

This brilliant campaign endears Dove’s target audience to them; it effectively converts that audience into spokespeople for the Dove brand. If you want to mimic a tried-and-true approach to build your brand, try this! (Note: this particular approach requires a large ad-buy investment; however, with clever thinking you may come up with a guerrilla marketing campaign that doesn’t require as much of a cash outlay.)

“Being a speaker is the most efficient way to meet everyone in the room.”

- Amber Case

Amber’s public speaking brand strategy:

• Position yourself correctly and plan which events to target as your public speaking goals
• View the slidedecks and videos of presenters you like, and develop your own personal style
• Find the leaders in your discipline – the people who know everyone or are the keepers of the knowledge – and get to know them. In the process, they’ll get to know you and will help bring you into the community
• Learn the language of the community and connect with the people, in person as well as online
• Get to know the people who have spoken at the specific events where you’d like to speak. These people are the connectors who can facilitate introductions and help you get speaking invitations.

See one of Amber’s presentations and learn more about how she built her own public speaking career.

• Riviera Wine Club wanted to
• Launch their new business online
• Allow customers to register for events, buy wine and/or register for wine clubs securely and efficiently, while minimizing internal maintenance time for the business
• Rapidly grow their customer/prospect database
• Build the Riviera Wine Club brand

SOLUTION

• Build an easy to use & maintain ecommerce site: www.rivierawineclub.com
• Create a branded Twitter page, with tweets configured to post simultaneously as Facebook status messages: www.twitter.com/rivierawineclub.com
• Set up a branded Facebook presence, where status messages simultaneously post as tweets: www.facebook.com/rivierawineclub
• Initiate in-bound search engine optimization (SEO) by posting new site on 25 business-listing Web sites and 10 social media sites, as well as build the site with SEO in mind to maximize results.

SUCCESS

• Advanced Twitter followers from 0 to 1,000+ in less than 2 weeks
• Increased Facebook likes from 50 to 1,000+ in less than 2 weeks
• Built a beautiful Web site that seamlessly allows users to buy products, events and subscriptions simultaneously, while allowing easy site maintenance and updates by non-technical administrators via a robust yet simple content management system (CMS)

Robert Keenan Winery wanted to:

• Build their brand
• Expand their online presence to include key social media channels
• Reach new audiences
• Increase online visibility

SOLUTION

• Integrated mobile, social, Web and video campaigns with contest and community cultivation components
• Social media dashboard and content management tools
• Related press

SUCCESS

• Crafted & distributed a series of 5 videos with the wine maker discussing pairing & tasting (www.keenantasting.com), building the Robert Keenan Winery brand online, along with a wine pairing recipe sharing site for mobile phones: www.keenanpairing.com
• Comprehensive social media with sequential, segmented, targeted publishing; aggregation and analysis
• Press releases announced in industry channels reaching over 10k prospective customers.

It’s a fairly new, invitation-only, social bookmarking site used to share ideas via pictures. Presently Pinterest is commonly employed for fashion, furniture, and food (and wine!), but those subjects are rapidly expanding to include everything from motorsports and politics to complex social issues.

Here’s how it works: Participants “pin” images to their categorized bulletin “boards.” Those images link thru to the Websites from where they came. This means, if you have gorgeous and/or compelling images on your Web site, “pinners” (as I like to refer to Pinterest users) will “pin” your images on their “boards.” Their friends will see the pins and can “re-pin” them onto their own boards. Anyone viewing the “pin” can click thru to YOUR web site (where the image came from) for more info!

In December 2011, Pinterest’s visitor traffic rose to 11 million (40x what it was six months before). Pinterest accounted for 3.6% of referral traffic in January, on par with Twitter. Pinners spend an average of 88.3 minutes on the site (ranking behind only Facebook an d Tumblr among the top social networks).

Get a free digitial media assessment and s:

• Tips on how to use Web, social media, mobile, video and online promotions to advance your business.
• Free and low-cost digital media tactics and tools to grow your prospect list, retain customers and increase size and frequency of sales
• Preliminary mapping of your digital media ecosystem (Web, social media, video, mobile and email)
• Baseline measurements of your social media and consulting on how to improve your reach
• Analysis of interactions and synergies between your traditional and digital media

Contact us to set up a convenient time to meet.

In the months before their first vintage becomes available (March 2013), we will continue to collaborate by training the Vino Godfather team on search engine optimization (or, SEO, to refine their online presence so that search engines will easily find the new brand and rank it highly on Google, Bing and Yahoo).