Social Media Management for Small Businesses and Entrepreneurs
Small business entrepreneurs have three aspects of social media management to consider. They must publish, monitor and analyze results on the social networks they employ to promote their businesses. If you have been consistently posting to your business’ social media sites, engaging your audience and cultivating prospects, then I congratulate you! But if you’re like most, you are still trying to find the time to connect with your social networks. You might even be wavering about whether or not it’s worth your time. If so, consider these eight benefits of promoting your small business or professional profile on social media.
Additionally, if you’d prefer to be running your business, rather than promoting it on social networks, you may find that it is worth your while to get a staff member or family member trained, so that s/he can help you out or seeking our help. Whichever your approach, once you have developed a routine of generating posts, consider brancing out to publish in new places. Often times you can repurpose those tantalizing thoughts in multiple locations. This is the key to social media management.
8 Benefits of Social Media Management
1. Increase brand awareness
2. Stay in the forefront of your customers’ minds
3. Develop trust and cultivate loyalty
4. Find new prospects
5. Boost your SEO
6. Deepen your customer service
7. Industry specific customers expect you to be on social media
8. Lower traditional marketing costs
Social Media “Venues” Online
1. Social Networking Sites (Facebook, LinkedIn, Google+, Instagram)
2. Collaborative projects (Wikipedia.com)
3. Social publishing platforms – Blogs and micro-blogs (Twitter.com, Tumblr.com)
4. Bookmarking sites (Pinterest.com)
5. Content communities (YouTube.com, Vimeo.com)
6. E-Commerce Sites (Amazon.com, eBay.com)
7. Geo Sites (TripAdvisor.com, Yelp.com)
8. Virtual game worlds (FarmVille, etc.)
In other words, there are multiple benefits to using social media to promote business-to-business, as well as direct-to-consumer, sales and motivate you to get writing. Thankfully, there are also techniques to make writing your posts easier.
A Little (Free) Help for Social Media Writing
Sometimes new social media management just needs a little boost. That’s why I created this simple tool: How to Write 30 Posts in One Hour, which shares simple techniques to employ in order to maintain a consistent presence online. Once your social media manager is over the writer’s block, consider our GO-U programs for training on how to leverage your social media presence to effectively grow your list. Unfortunately, simply posting is not enough. Small businesses and entrepreneurs need an over-arching strategy that takes into account the latest trends and social network algorithms.
What About Crowd Sourced Reviews?
You may have an aversion to Yelp and similar crowd-sourced reviews, but consider this: whether or not you monitor what is written, customers will write reviews. The ostrich-approach leaves you in the dark, unable to steer the conversation in a favorable direction and implement damage control in the rare occurrence of a negative review. Tracking and responding to reviews, shows that your brand is pro-active, concerned and attentive. Often times small businesses can appeal to critical customers for a “do-over” that results in an updated review after a more positive experience.
The Importance of Staying Connected Geographically
Also, consider this: the biggest difference between digital media now and 20 years ago, is that it has become fully integrated into the lives of your customers. They think: “I’ve got time to visit another shop! But where? I’ll try Yelp to find what’s nearby and highly rated… I want to visit Monterey; I’ll see what that blogger suggested… My friend recommended this place on Facebook; I’d better go check it out.” Successful marketing today ties together the online world with brick and mortar through integrated campaigns.
Stunning Photography Can Be Captivating
For photogenic businesses, such as engagement planners and specific businesses with certain visual aesthetics, a great boon to social media management is photogenic subject matter, perfect for small business social media. Engage and cultivate your target audience through photos on tools like Pinterest. 🙂