Small business entrepreneurs have three aspects of social media management to consider. They must publish, monitor and analyze results on the social networks they employ to promote their businesses. If you have been consistently posting to your business’ social media sites, engaging your audience and cultivating prospects, then I congratulate you! But if you’re like most, you are still trying to find the time to connect with your social networks. You might even be wavering about whether or not it’s worth your time. If so, consider these eight benefits of promoting your small business or professional profile on social media.

Additionally, if you’d prefer to be running your business, rather than promoting it on social networks, you may find that it is worth your while to get a staff member or family member trained, so that s/he can help you out or seeking our help. Whichever your approach, once you have developed a routine of generating posts, consider brancing out to publish in new places. Often times you can repurpose those tantalizing thoughts in multiple locations. This is the key to social media management.

Freebie: Social Media Post Generator
Just for fun, to get you going, here’s a free tool for you. This Social Media Post Idea Generator contains techniques to make writing your posts easier. Sometimes social media staff just need a little boost. That’s why I created the Idea Generator. Download your freebie now.

Once your social media manager is over the writer’s block, consider our GO-U programs for training on how to leverage your social media presence to effectively grow your prospective customer list. Small businesses and entrepreneurs need an over-arching strategy that takes into account the latest trends and social network algorithms. GO-U can help.