Digital marketing strategy is core to all of our work at GOsustainably. No project is executed, however big or small, with out having an intentional and thoughtful connection to business goals, audience needs and technological advantages. We bring Snigdha in for our most advanced strategic projects that require significant search engine marketing. Snigdha is a highly qualified professional in the areas of digital marketing strategy design and adds pizazz and focus to our client work in these areas as well as SEO, content creation, and social media marketing. Her background in research design, industry research, content creation, and qualitative and quantitative research includes web-based and phone survey methods and focus group discussions. Most recently she has grown a client’s online presence from zero to 25% online leads within 3-6 months; moved client website to the number one and number two spots on Google, Bing, and Yahoo for all major keywords; and generated online leads accounting for 25% – 30% of all leads for that client. Snigdha has an BA and MA in economics from Delhi University, and a PhD in labor market economics from the University of Illinois. She works between the Bay Area and Chicago.
Digital & Search Engine Marketing
Sometimes optimizing a website takes more than basic knowledge and guidelines. SEO and SEM can mean very different things when looking at the internet as a whole. Search engine marketing involves all search engines including Google, which builds a network of possible clicks for traffic to your website. SEM also includes Local Business Listing such as Google My Business, Yelp, Yellow Pages, Facebook, Yahoo, and more. All are reliable resources for traffic and lead generation that should never be ignored.
When we hired Snigdha our clients at the time gained a massive increase in leads and sales. It was proposed in her portfolio that her methods worked, but our experience with her is much different. We have seen how competitive her strategies were and how much (in percentages) that our client’s businesses soared in the right direction.