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Website Design, WordPress and eCommerce Options

Web Design, Redesigns & Graphic Art Services

A website design should convey the caliber of the brand. Much like a graphic appeal of any modern day product, be it vehicles, clothing, commercial enterprises, or conventional soft-drinks, a brand defines the company. With web design, the website can often define the brand & company itself.

Our designers and developers have attention to detail and visual communication that conveys the proper message to potential customers. Even with a modernized logo, a website can easily fall short of a users expectations. That’s why our team works on a higher visual perspective to translate the underlying message you wish customers to receive in your specific industry.

Small Business eCommerce & Online Stores

Some small business websites and eCommerce stores function with 1990’s liabilities and inefficiencies. Credit card data is collected online, an accountant enters it by hand into another system for processing, or product sales, event registration, and club memberships require a separate purchase.  Perhaps transactions can’t be completed easily on a smartphone.  In all of these cases, companies and their customers lose.

That’s why here at GOsustainably offers a better solution to the online store development and experience for your customers. We offer a fluid and dynamic website that flows with the customer’s needs. We provide a design and functionality that helps buyers find the products their looking for, smart-search terms that display recommended products for potential upsell, and a user-friendly interface throughout the website. This includes a state-of-the-art buying process that allows a steam-lined cart system and information collection to complete the purchase with ease.

The last thing you or your customers want is loss of sale. As an eCommerce web design/development team, we don’t either. We believe in great experiences that matter.

eCommerce, WordPress and Website Development for Small Businesses

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Meet the Needs of the Web User

  • Have content that is meaningful to the target audience
  • Be easy to navigation and user-friendly with well thought out site architecture
  • Hold the interest of traffic that arrives to visit for the first time (also known as “being sticky”)
  • Attract a pre-qualified, target audience ready to take the desired actions (buy, join, register)

Meet the Needs of the Business

  • Convey the brand appropriately
  • Reach interested audiences that would otherwise be unaware of the brand and/or unable to visit
  • Be easy to find online
  • Be easy to maintain, update and enhance
  • Convert site traffic (from surfer, to customer, club member, event attendee, brand advocate, and so forth)
  • Integrate necessary web, ecommerce and customer management components (CMS, CRM, POS, acccounting platform…)

At GO, we are much more than web designers. First and foremost, we are strategists. We begin each project (website design, re-build, ecommerce set up, search engine optimization, software integration, or web functionality enhancement) with a basic question. What do you want to achieve? It’s great to make a nice looking site. But it means nothing if it does not serve your essential goal. More often than not, that objective is to sell more product or services. But it can also be to increase brand value, such as the case when a small business wants to establish itself as the paragon of excellence for that industry. Or, it might be to build a prospect database, decrease customer attrition, increase customer tenure, sign up new members, run a friend-ask-friend campaign. The website design project objective will dictate choices at every phase of the project, from discovery to delivery.


Consider How Audiences Will Use the Website or Web Landing Page

For example, to mention one very basic point we always address with our clients during a winery website design project: 60% of Internet users surf on smart phones. Plus, over half of Web users won’t surf a poorly designed Web site, even of their favorite brands. Multiply that by the fact that an overwhelming majority of purchases online take place on tablets, rather than desktop or laptop computers. The equation is simple: if your Web site isn’t easy to navigate and read on mobile devices, you are losing prospects and customers.

Consider How the Wine Business Will Use the Site

One of the myriad of aspects that must be addressed during a winery website design project, is what platform or software the solution will be built upon. For example, when a boutique business wants an online store, here are a few options we suggest. Pricing for each is varied and tied to the unique benefits and drawbacks of that option. At DigiVino, we are platform-agnostic. So we help our clients understand the pros and cons of each choice, weighed against the wine business objective and target audience needs. Here are the most popular choices:



  • Perhaps the most robust solution for an SME (small or medium sized enterprise) would be Magento.
  • It has built in shipping functionality to connect with most major shipping providers easily, along with out of the box tax, sales, coupon and other common store features.
  • All sites have security risks, which must be mitigated against on an on-going basis. However, this tool manages some of those risks for those using it.


  • Licensing fees (typically $5,000+) and/or enterprise monthly fees ($500-$5,000) are added to design/development costs.




  • The most user-friendly back-end (site management) solution. (I.e.: This enables the business to have non-technical administrators add products, set up coupons, etc.).
  • The world’s most popular CMS (content management system), originally used for creating blogs, but now a reliable tool for complete Web and ecommerce sites.
  • Due to its popularity, there are thousands of plugins developed by third party vendors with free or low cost plug-and-play functionality add-ons (shipping, tax, events, clubs, slide shows, roll over maps, document uploaders, etc.).
  • WordPress is open-source software, which means there is no additional licensing fee to use it. (I.e.: To build an ecommerce site on WordPress there is typically only the design/development cost.)
  • As malicious hackers and malware (malicious software) grow more prevalent on the Web, WordPress makes frequent security upgrades and rolls them out for no additional cost.
  • Many wonderful templates are available, which (if employed) can reduce design/development costs significantly.


  • Sites that have customized elements may lose their custom coding upon upgrade, thereby requiring maintenance.



  • Industry specific content management systems (i.e.: for wineries: Vin65, eWinery Solutions, VinSuite, eCellar, 750, etc.) will include specialized software tools to handle unique needs (i.e.: club, allocations, single bottles vs. cases, compliance, etc..)
  • Typically all required software functionality can be found in one place (tools to process shipping, taxes, purchases, compliance, etc..)
  • In part, monthly payments help to cover on-going costs of fighting/preventing malware and hacker attacks.


  • Monthly payments (commonly $500-$8,000) are added to design/development costs.

Winery website design clients sometimes believe the line from that old Kevin Costner feature film, “If we build it, they will come.” But the truth is, having a beautiful site is not enough.

Some wineries’ online stores function with 1990’s liabilities and inefficiencies. Credit card data is collected online.  An accountant enters it by hand into another system for processing. Or product sales, event registration and club membership require a separate purchase.  Perhaps transactions can’t be completed easily on a smartphone.  In all of these cases, companies and their customers lose.

Strategic Design Begins with GO

At GO, we will help you to find a solution that fits your budget, timeline, human resource availability and business objectives. But the first thing we’ll ask you is, “What do you want to accomplish with your website design?”

Keeping Your Website Safe Should Not be Low Priority

Small Business Website Security is something many entrepreneurs leave as a low priority. However, sadly, as those who have suffered a malware or phishing attack can attest, a website outage or blacklisting can be devastating to business sales and operations.

With small businesses’ success in mind, we have put together an affordable small business website security package with these pro-active measures.